Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls
How many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild? Where are they? Where would they be? Why can’t I find them? What must I do to attract them? One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract. When I first launched my blog, I knew who I …