About Peter Sandeen
Peter Sandeen dreams of sailing with his wife and dogs on the Finnish coast-unless he's helping someone build a clear marketing message and strategy that creates sales consistently. Download the quick 5-step exercise that shows what ideas are most likely to make people want to buy your products and services.
Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They …
How many marketing product promotions have you seen this year? I see two or three every week, and I guess you’re quite similar in that sense. I skim through lots of programs (this year, eight so far) because just one …
You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t …
You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like …
Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively …
Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an …
If you ask your customers why they chose to buy from you, your personality is likely to come up in the answers. Maybe you seemed trustworthy. Or your sense of humor made people want your products and services. Whatever the …
Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Having subscribers doesn’t equal income – it only equals great opportunity. How well …
“The money is in the list” has become a mantra in the online marketing circles. And though I think the statement is crippled, there’s truth to it. But it’s overshadowing the other ways you can leverage your list. Even if …
Your spouse, family, and close friends have faith that your business (or blog) can become a success story. Or at least, they’re trying to keep their doubts to themselves. But you have suspicions. You thought you would’ve seen good results …