About Robert Grede

Robert Grede, best-selling author of "Naked Marketing - The Bare Essentials," recently won the USA Book News award for Best Business Book-Marketing. You can learn more in hiswebsite, follow him onTwitter and sign up for FREE weekly marketing tips.

Product Mix Strategy: Think Luxury

If the recent recession nearly buried your company, you might want to look at your product mix strategy. Think: Luxury. Despite the economic collapse, sales of luxury goods remained steady. The number of affluent Americans (households with $100,000 annual income …