There are many ways to attract new leads in today’s fast-paced world: social media, online ads, content marketing, influencer marketing, podcasts, a YouTube channel…but there’s one thing they all have in common. They drive traffic back to your website. This …
Niche down! Be specific! Know who you serve! And… “When you try to serve everyone, you serve no one.” Sound familiar? Whether you’re a service provider, building online courses, speaking, writing, coaching, or consulting, your business success rests on a …
Post updated by Tara Malone How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity …
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I …
Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know …
Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than …
If you’re reading this blog post, you can probably relate to how I felt when I launched one of my first online businesses. I was excited, optimistic, and scared all at the same time. The business we started was BootstrapBay, …
Is your new business more like a money pit than a money printing machine? Perhaps you have a great business idea, a slick logo, a catchy name, and—as far as you know—a winning strategy. Maybe you’ve got your advertising campaign, …
Consider these four stories: A young woman buys the only pair of boots that will go with the new dress she plans on wearing to the club on Friday night. The boots are two sizes too small and painful to …
Ever been in a crowded place where a voice sounded familiar and you turned around to find it was someone you know? Among the cacophony and the rumble of hundreds of voices, your brain picked up on the one you …