Folks who provide services in the realm of “personal development” and the “woo-woo” or do “intuitive work” often have a hard time with the typical “marketing” trainings because it’s difficult to put a finger on “what they really sell.” They …
I was always kind of on the fence with the standard idea of email marketing. I mean, why would you spend hours writing content—newsletter content—that you can only send out once? Isn’t there a better way? A way to send the …
I’m going to be honest with you… Your blog lives or dies by the number of conversions you make. And I’m not talking about visitors – passive readers come and go. But loyal subscribers… your loyal subscribers remain.
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is …
If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could be better. But every time you go looking for a …
If you sell a service rather than a product, you will sooner or later run into the problem of bringing in new clients. As in, it takes a lot of time and effort, and the rate at which your bills …
You are staring at your computer screen. You are wondering where to go next with your ideal client profile, but you’re not 100% sure what you are supposed to be looking for. You know your ideal client. You have an …
You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like …
Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively …
Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding – that’s a $1billion/year business). But you don’t often come across an …