When you’re starting a business, knowing who you want to sell to is more important than knowing what you want to sell. Even if you have a product in mind, identifying your target market is key to your business success.
In this guide, we’ll walk you through the steps of how to identify your ideal customer and use that as the foundation for your business. Scroll down to find a link to each section of the report. Or take your time reviewing the report by downloading the full report in PDF format.
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Chapter 1: Why Should You Start with Your Target Market?
Starting with your product, instead of the people you want to serve, is putting the cart before the horse. If you first identify the people you want to serve, then you can find out what they want to pay — which is a much more effective way to launch a new product, and a much more stable way to start your business.
- How to fail at business
- Your highest priority: people vs. the offer
- Mistakes to avoid
Chapter 2: Get to Know Your People
You can start to narrow down your target audience by looking at the people who are affected by the issue you want your business to address. By considering the similarities and differences between you and your potential audiences, you’ll be able to identify good business opportunities.
- Finding potential categories of target markets
- Identifying business opportunities
- Drawing the line
Chapter 3: Finding Your One Person
Once you know the general audience you want to serve, it’s time to narrow your target down even more — to a single person. In this chapter, you’ll learn how to talk with your audience and find out what they really think about what you could offer them — and use that to narrow down your target market even more.
Learn how to:
- Get to know your people (in their own words)
- Create your ideal customer profile
Chapter 4: How to Use Your Ideal Customer
Now it’s time to figure out which model will move you toward your goals most effectively. It’s surprising how often new bloggers overlook this step in their business – because it’s the single best way to make sure that (eventually) your income matches your dreams.
Now that you have your ideal customer, what do you do with them? In this chapter, you’ll discover how your target market shapes your business, from the products you create to your branding and mission.
Learn how to:
- Solve a problem your customer really has
- See your business the way your customer does
- Change your ideas as you learn about your customer